100% love it
Authentic and unfussy Japanese
As unstylish as it is tasty, Yoisho has both a cult following and its share of detractors. The decor-resistant two-floor interior is unapologetically shabby and nothing near sterile, but the food's got a lot going for it (very 'real'), with some of the menu not even translated. And you can slurp your noodle soup at the bar. Opened in 1989, with minimal if any change to the look and feel. Prices defy what you'd normally expect of a Japanese restaurant. 'Yoisho' translates as several things, but in this case it refers to 'a drinking place'. Also listed as 'Yoi Sho'. Located in Fitzrovia, just five minutes north of Soho. Tube station: Goodge Street. Recommended.