The Soho Hotel

100% love it
Designery Soho deluxe hotel
Outstandingly positioned buzzy/trendy/media-friendly hotel started up in 2004, located within crawling distance of every Soho gay outlet plus Covent Garden, Chinatown, Mayfair etc. Even has its quiet moments. A treat, if you can afford it. Now a fixture of the family of Firmdale hotels run by partners Jim and Kit Kemp, with Soho sibling Ham Yard Hotel, plus Charlotte Street Hotel, Covent Garden Hotel, Haymarket Hotel, Knightsbridge Hotel, Dorset Square Hotel and Number Sixteen.