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Business of selling sex
Soho's top gay consumer hot spot for lube, toys, porn, books, gifts etcetera, opened in 1997, now fittingly in the ground-floor space previously enjoyed by gay/straight-porn Astral Cinemas (1974–2004), the basement of which is now neighbouring club the Shadow Lounge. As of 2000, with the government's embrace of hardcore porn, Prowler's DVD collection went full-throttle, now stocked in the so-called Blue Room. For the record, Prowler is the public face of Millivres Prowler Group – an amalgam of two pioneering entrepreneurial gay forces with a CV that includes magazines Gay News/Gay Times and DIVA, first London gay shop the Zipper Store (ex-Modern Books), plus the 21st-century acquisitions of the Pink Paper (now online only) and leather outlet Expectations. There are also stores in Brighton and Birmingham.