Criterion Hospitality's flagship high-concept hotel, which overlooks Shaftesbury Avenue, located inside the Trocadero building, as central as central London gets, and within inches of Soho. The 750 or so rooms are referred to as cocoon spaces marked by "the finest, natural, solid oak" and fitted with "hypnos mattresses of the highest quality and sheets made of the finest, softest Egyptian cotton". But no windows. In short, sleek design with emphasis on wellbeing and a sou...
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