Murdock

 
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Gays love grooming
Years ahead of the transatlantic cultural beard expansion, former City gent and restaurateur Brendan Murdock set up shop — a neo-retro barbershp — in east London's Old Street, inspired by "the masculine luxury of the capital's Victorian male grooming establishments". That was 2006. Three years later he opened this golden-glow outlet in Covent Garden, immediately opposite the Monmouth Coffee House [see entry] and just minutes from Soho. The full whack of head treatment is on offer here, in classic style, while shelves are stocked with Murdock's extensive selection of house-brand hair and skin care products, tools and accessories. Murdock has since sold the business and in March 2018 opened the Shoreditch boutique Anatomē, devoted to health and wellness for men (46 Charlotte Rd EC2A). The ever expanding Murdock brand survives, with outlets include Soho (83 Brewer St), Shoreditch (46 Redchurch St), department store Liberty [see entry] and Hackett clothing stores in Covent Garden (King St), Chelsea (Sloan St), Spitalfields (Brushfield St), the City (Old Broad St) and Regent St.

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