Clonezone (CZ) (Earls Court) Formerly: Clone Zone

100% love it
Gays love sex paraphernalia
The most established name in gay retail, Clonezone (formerly Clone Zone) thrived at this location in the late 20th century before Soho took over from Earls Court as London's closest thing to a gay ghetto or mecca. The flagship CZ is now at 35 Old Compton St, but this outlet is hardly on the wane given its November 2014 expansion into its basement, where gear and accessories from San Francisco-based veteran Mr S Leather and rubber from Nottingham-based Invincible dominate a roomful of retail devoted to the fetish-minded gay male. Plus Maskolo and different brands of sex toys. In short, the Earls Court store is not just a clone of the Soho store, though much of what's available in Old Compton St — gifts, books, designer sportswear and other gay-appeal apparel — is also on the shelves here on the ground floor. The Clonezone chain includes shops up north in Birmingham and Manchester, plus a franchise in Berlin. The company was first launched in 1982, when it sold sexy clothing and leather gear inside the infamous early-80s Leicester Square club Subway. Tube station: Earl's Court.