St Martins Lane

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Conspicuously stylish hotel close to everything
Like its sibling the Sanderson [see entry], this is an ultra-trendy, stylish and playfully designed Ian Schrager/Philippe Starck enterprise. The DalĂ­-inspired foyer gives you a good idea of what's on offer, though the minimalist rooms might come as a surprise to those expecting something akin to PEE-WEE'S PLAYHOUSE. Also on the premises are the popular Asia de Cuba fusion restaurant, the Light Bar, and, below, the Gym Box, which replaces London's much-missed Lumiere art cinema. Located just north of Trafalgar Square, just east of Leicester Square, just west of Covent Garden and just southeast of Soho.