Just a few minutes north of Soho, this rather trendy/hip hotel sits comfortably among like-minded buzzy restaurants in Fitzrovia's inoffensibly fashionable Charlotte St and is a member of Jim and Kit Kemp's Firmdale family of like-minded hotels marked by a palpable buzz and busy and eclectic neo-casual decor. Other outlets include two Soho fixtures — Soho Hotel and Ham Yard Hotel — plus Covent Garden Hotel, Haymarket Hotel, Knightsbridge Hotel, Dorset Square Hotel and Number Sixteen. Opened June 2000.
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