Plush but unstuffy pricey hotel marked by comfortable rooms, attentive service and occasional famous people, situated in ultra-central shopping district Covent Garden and within seconds and minutes of West End theatres and Soho. This recommended establishment is a member of Jim and Kit Kemp's Firmdale family of like-minded hotels marked by a palpable buzz and busy and eclectic neo-casual decor. Other outlets include two Soho fixtures — Soho Hotel and Ham Yard Hotel — plus Covent Garden Hotel, Haymarket Hotel, Knightsbridge Hotel, Dorset Square Hotel and Number Sixteen. Located diagonally opposite the excellent Monmouth Coffee Co [see entry].
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