100% love it
Comfy, homey and tasteful bed and breakfast just north of Soho
Run by two kindly and helpful men named Richard and Andrew, Fitz is located in an 18th-century townhouse in a quaint and quiet alley just off the popular and buzzy restaurant-heavy Charlotte St. in pleasingly village-like Fitzrovia, which in its day was apparently more Bloomsbury than Bloomsbury. An exemplary location — just a five-minute crawl north of Soho, and within each reach of everything central — and a genuine one-off among London destinations in terms of character and atmosphere. There are only three rentable rooms, all at bargain prices, all individually decorated with an old-fashioned touch, including the Oriental, the Victorian and the largest, the Blue, converted from the owners' sitting room to lovely effect in 2012. £100 for a double as of 2019. Televisions are on the small side. Nearest tube stations: Goodge Street and Tottenham Court Road.


    • John54
      John54 Over a year ago
      Loves it

      I have stayed here several times. Lovely big rooms and beds. Rates excellent. Just a great place to stay.

    • mrm9
      mrm9 Over a year ago
      Loves it

      Great B&B
      I stayed at FitzBB for the first time in September 2017. Previously I used to stay at a hotel in the Soho paying £250 a night. The rooms here are much better than a hotel; really comfortable. The owners are very nice and helpful. And the location is great. Can't do any better in that part of London. And at the rates they charge, it is the best deal in town. Will definitely be back.

    • stefan.arestis
      stefan.arestis Over a year ago
      Loves it

      Inexpensive and excellent central location
      This is well located in Bloomsbury London near the student life of Central London and minutes walk away from Oxford Street and the gay Soho nightlife. The owners are really friendly. Highly recommended.

    • NickMat
      NickMat Over a year ago
      Loves it

      Excellent Choice!
      I highly recommend this wonderful Townhouse! Charming upper room with lots of light, privacy and centrally located to all of the Museums and gay nightlife! Affordable! Hosts were friendly and very informative!