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Clonezone (CZ) (Soho) *

Formerly: American Retro

Two floors of gay erotica
In November 2012 Clonezone (then listed as Clone Zone) created this flagshop store in the premises previously occupied by American Retro, just a stone's throw from Clonezone's previous Soho store at 64 Old Compton St, which closed in January 2013. A relative veteran of the area's gay scene, Clonezone specialises in all gay-friendly consumer goods, including gifts, books, clothing (Barcode, Addicted etc) and different lines of designer sportswear and other gay-appeal apparel (Gregg Homme, Pistol Pete), plus sex toys and fetish gear. In 2010 Clonezone changed the sign outside its stores to CZ, possibly to distance itself from the 1970s/80s idea of a clone, though one could argue that bears are the new clones. Other CZ locations include former gay ghetto Earl's Court — where it all started in 1982 and which created a fetish-specialist basement in November 2014 — and up north in Birmingham and Manchester. A Berlin franchise outlet opened July 2015, with more continental branches planned. Clone Zone became Clonezone in 2015.

Tags: Leather, Gay-owned, Clothing, Gifts, Sundries, Cards/Postcards, Rubber, Sportswear, Underwear

35 Old Compton St
London, England W1D 5JX

+44 20 7734 3438
Mon to Thu 11am—9pm; Sat and Sun 11am—10pm; Sun noon—8pm


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