Join GayCities, the fun way to discover the world

See where your friends and people like you are going and what they say about places and events worldwide.
Clone Zone (CZ) *
Formerly: American Retro

Two floors of gay erotica
In November 2012 Clone Zone created this flagshop store in the premises previously occupied by long-running but now-defunct American Retro, located less than a minute down the street from Clone Zone's original store at 64 Old Compton St, which closed in January 2013. A relative veteran of Soho's gay scene, Clone Zone specialises in all gay-friendly consumer goods, with the old shop selling gifts, books and clothing (Barcode, Addicted, Redskins etc) and this new and bigger venue offering different lines of designer sportswear and other gay-appeal apparel (ES, Cell Block, Gaudì, Pistol Pete) while stretching the brief to include sex toys and fetish gear (previously at the older store). In 2010 Clone Zone changed the sign outside its stores to CZ to distance itself from the 1970s/80s idea of a clone, though one could argue that bears are the new clones. Other CZ locations include former gay ghetto Earl's Court and, up north, Birmingham and Manchester.

Tags: Leather , Gay-owned , Rubber , Gifts , Cards/Postcards , Clothing , Sundries

35 Old Compton St
London, England W1D 5JX

+44 20 7734 3438
Mon to Thu 11am—9pm; Sat and Sun 11am—10pm; Sun noon—8pm


Join GayCities and share your take

  • Andy2334 loves

    Aug 30 at 4:56pm ·

  • Andy2334 gave this place *
    Total rubbish
    Never buy from this company - try calling the phone numbers on their site first...they are unplugged constantly. I have emailed and written to them several times about an unfulfilled order - no response and it's impossible to contact them! An absolute disgrace of a company.

    Aug 30 at 4:56pm ·

  • mcgonjam is now a fan

    Feb 1 at 2:08pm ·

  • ftg33 is now a fan

    Jun 8, 2013 at 7:01pm ·

  • carlallen22 was here

    Apr 6, 2013 at 7:42am via foursquare ·

  • harold.farey is now a fan

    Mar 25, 2013 at 3:43pm ·

  • aussielad is now a fan

    Feb 28, 2012 at 11:47pm ·

  • aussielad gave this place *
    What a change
    This shop is soooo much better than it used to be, awesome stuff hard to find anywhere else in london!! After visiting the store i now buy from their online store, and have done ALOT...never had any problems. The review below must have been a one off..don't let this deter you. Totally recommend this place, one happy customer :-)

    Feb 28, 2012 at 11:46pm ·

  • MrBing is now a fan

    Nov 7, 2011 at 1:19pm ·

  • MrBing gave this place *
    ordered from CZ (was slightly nervous seeing below review) and everything went perfect. didn't pay for next day delivery but toys arrived next day!! Happy boy. Will shop again happily.

    Nov 7, 2011 at 1:18pm ·

  • more (9)


Fifty & Dean 4
50 Old Compton St

Roger's 0
34 Romilly St

Prowler 0
5–7 Brewer St

COLT Bookstore 0
28 Peter St

Lina Stores 0
18 Brewer St