Flagship outlet for imported Americana
An entertainingly ridiculous club-style atmosphere defines this thriving consumer outlet that ranks high among London's buzziest clothing desinations. Features include at least one smooth-as-silk shirtless male at the front door, roving male models to handle customer queries, over-the-top male-specific murals and sculptures, and a seemingly never-ending series of similar-looking rooms in a rather nice building in the corner of posh Mayfair that is closest to Soho. It's so dark and humping with music that your first instinct, in true Patsy Stone mode, will be to ask where the bar is. The clothing is not necessarily the main reason for visiting this establishment.