There was a time when Valerie's was a byword for swish cakes and special occasions, or the place to enjoy a quiet morning coffee and croissant among Soho's media movers and shakers. But earlier this century the business expanded and the three brothers sold their shares. Patisserie Valerie is now a chain stretching well beyond London (including motorways), with the Danish and tall cakes produced in a production facility in east London. And sadly it shows. The Soho branch is still the flagship and...
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Hours
Mon and Tue 7.30am—9.00pm
Wed to Fri 7.30am—11pm
Sat 8am—11pm;Sun 9am—9pm
Hours
Mon and Tue 7.30am—9.00pm
Wed to Fri 7.30am—11pm
Sat 8am—11pm;Sun 9am—9pm
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This is not the Valerie of yore. The coffee might be just good enough, but the cakes are lobotomised versions of what they were before the business got sold and reinvented as a cross-country chain.
Its decline is sad — now just a corporate shell of what it was. You can still get a decent cup of coffee, though.