Designery Soho deluxe hotel
Outstandingly positioned buzzy/trendy/media-friendly hotel started up in 2004. Within crawling distance of every Soho gay outlet plus Covent Garden, Chinatown, Mayfair etc. Even has its quiet moments. A treat, if you can afford it. Among the family of Firmdale hotels run by partners Jim and Kit Kemp, with London siblings Charlotte Street Hotel, Covent Garden Hotel, Haymarket Hotel, Knightsbridge Hotel, Number Sixteen and, from 2014, Soho's Ham Yard Hotel.