The basement sibling of ground-floor restaurant-bar Profile [see entry], Lo-Profile lays on the gloss and glitz with a certain intensity, as does its image-aware male clientele. Owned by Henry Badenhorst (inventor of online dating site Gaydar in 1999), this throbbing and sweaty enterprise sets out to be "sexy and cruisy but not sleazy", and boasts a prominent dance area, house DJs on rotation and chill-out booths. Thursdays are a bit fashiony (gay boys and their girl friends), Fridays have a red...
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Hours
Thu 10pm—3am
Fri and Sat 10pm—4am
Mon 10pm—1.30am
Hours
Thu 10pm—3am
Fri and Sat 10pm—4am
Mon 10pm—1.30am
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Smart Soho Venue (Now Closed)
Edit: Lo-Profile, a long with Profile Bar, closed with immediate effect on Monday 7 January 2013. This is a good sized venue that attracts a smart, but not over-poweringly cool, crowd and it's popular on Friday and Saturday for the PlayTime (featuring guest porn stars) and Club Nation nights (and any increase in the variety of house nights in London is welcome). This venue is definitely one to put on the short list when visiting London.
great busy venue
Profile bar is attached to Low profile downstairs and form a popular complex of bar resraurant and club in a modern american dinner style. Hot crowd garanty, almost pretentious so be warned. Great music, sexy friendly staff upstairs and downstairs. Busy on thursday for their new night Gigolo but mostly the best time to go downstairs is on friday night, Gym bunny topless crowd being the majority!